Hallyu! The Korean Wave at the V&A Museum

24 September 2022 – 25 June 2023


Project description

The Bagri Foundation is proud to support the V&A’s landmark exhibition Hallyu! The Korean Wave. The first exhibition of its kind to celebrate the colourful and dynamic popular culture of South Korea, following its early origins to its place on the global stage today. 

From K-Pop costumes to K-drama props and posters, alongside photography, sculpture, fashion, video and pop culture ephemera, the exhibition will invite visitors to delve into the phenomenon known as ‘hallyu’ – meaning ‘Korean Wave’. Hallyu rose to prominence in the late 1990s, rippling across Asia before reaching all corners of the world and challenging the currents of global pop culture today. 

The exhibition is supported by Ministry of Culture, Sports and Tourism – Republic of Korea; and Genesis, with additional support from the Bagri Foundation, and Netmarble Healer.B. 

About the V&A Museum

The V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.8 million objects, books and archives that span over 5,000 years of human creativity. The museum holds many of the UK’s national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance.